Fall to winter is a beautiful time of year with cooler weather in some regions, and connotations of family in all parts of the country. It brings with it traditional themes of back to school, falling leaves, carving pumpkins, football, and winter holidays. One of the most popular traditions during the fall season is the range of pumpkin-flavored treats available. Using these themes, you can create campaigns to drive new customers and return business.
1. Giveaways and ContestsIt is always fun to promote a coupon or giveaway with a fall to winter flavor. These can include coupons to neighboring businesses for cross-promotion or sweepstakes for fall gifts. For B2B companies, it is best to keep these rewards under $10 because some industries have strict limits on what they can receive as gifts. Easy gifts are seasonal doughnuts, bags of coffee, pumpkin pie or other food specialties of the season. If you prefer to offer non-food rewards, small sports-related gifts make good selections. It is best to have rewards that appeal to most clients whether men or women and any age.
2. Seasonal DiscountsOffering seasonal discounts as companies ramp up for the year can drive business. These discounts should be offered in early in the season to allow for planning time. Giving customers bulk discounts for large orders is a good incentive for any product or service.
3. Educational VideosCombine some video with your print promotions to encourage loyalty from your customers. Videos can truly be on any subject to help customers better understand what you do and how best to approach you for specific jobs. Humorous videos are an excellent way to help customers remember what they have learned. You can promote custom products and services that make your business unique and invite them for a free sample after viewing the video.
4. Fall to Winter InfographicsThe football theme is a great one for fall to winter infographics. You can lay out a play-by-play scenario for a custom service on a colorful direct mail infographic that will catch your customer's eye. Use it as a poster in your building, email it to your customer list, and hand it out with orders. Infographics are great for simplifying complex ideas with simple illustrations and graphic arrows.
These are just a few ideas to get promoting. Remember, if you need help with your printing and marketing, give us a call today!
To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.
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