In a world of online and virtual marketing, direct mail promotions are still going strong.
According to a study by the Direct Marketing Association, direct mail has an average return rate of 4.4%, which is 10 to 30 times higher than digital marketing efforts. With these stats, businesses that are not taking advantage of direct mailing marketing are missing a large group of potential customers and clients.
Below are five key trends in direct mail for 2022:
1. Send Out Postcards
Direct mailing campaigns using postcards have grown in popularity, providing an inexpensive method to reach customers and clients.
Postcards are affordable to print and mail, offering many opportunities for a quick turnaround and fast marketing effort. Keep information on the postcards minimal, to the point, and visually appealing.
2. Mail Out Gift Cards
Materials can increase the return by including gift cards featuring a discount or special offer with direct mail.
Gift cards entice recipients to want to come in and learn more about your products and services and may encourage them to make a purchase using the discount.
Businesses that take advantage of sending out gift cards to customers stand out and make an impression on potential clients.
3. Send Personalized Offers
Creating a mailing list of loyal customers is the best way to develop a personalized direct marketing plan.
Get in touch with your customers and send out customized discounts and offers based on their past transactions with your company. Getting to know more about your customers also helps you create personalized offers via mail.
4. Partner With Local Businesses
Partner with local businesses which complement yours by offering a specialized promotion for both of your client bases.
By partnering with another local company, you can tap into their mailing list while allowing them to use yours while sending out a single mailer with a special for both of your companies. The direct mailer partnership helps grow your reach while creating a great relationship with another business.
5. Use a Sustainable Marketing Plan
Sustainable marketing plans help those using direct mail promotions to use paper stock created from a sustainable source.
Using an FSC-approved paper, reducing the quantities sent out, and using smaller mail pieces can help reduce your business’s carbon footprint while also maintaining a direct mailing marketing plan.
Creating a direct mailing marketing plan can help keep your business relevant, in the minds of your clients, and in front of potential customers. Creating a direct mailing campaign involves several factors to help you stay on top of your competition and be environmentally friendly. Take advantage of the above-listed tips to help enhance your business’s mailing plans this year.
To contact Chuck Gherman, Theresa Kauser or Veronica Carter for more information about how Printing Arts Press powered by PROforma can help organizations with their Marketing and Human Resource needs through promotion and print communications please visit www.printingartspress.com.
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