7 Print Marketing Ideas to Boost Holiday Sales

The holidays are a busy time of year for you and your customers, but print marketing has the power to get you noticed and boost sales.

How do you accomplish this? Here are seven ways to use print marketing to boost your sales this holiday season!

7 Print Marketing Ideas to Boost Holiday Sales

1. Creative Packaging 

Use beautiful boxes, papers, and images when you send out items to customers.

They are more likely to hang onto them and remember you in the future. Plus, it creates a warm fuzzy feeling when customers receive such packages.

2. Door Hangers

Create fun, whimsical door hangers to put on customers’ doors.

These will receive a lot of attention and will solicit a response. 

3. Coupons

Send coupons to customers on fun, holiday-centered postcards.

Include fun images, pictures, and sayings that will grab their attention during the holiday hustle and bustle.

4. Holiday Newsletter

Time and attention span may be limited this time of year, but a compelling and short holiday newsletter will get your reader to stop, read, and respond.

Put some fun quotes, tips, recipes, fun facts, a happy holiday message, and maybe even a coupon to help them save money during this time of year.

5. Subscription Package

A subscription package will keep them coming back throughout the year.

Offer special pricing, fun packaging, and items that will dazzle them. They can subscribe to your subscription box and receive great gifts throughout the year.

6. Gift Cards

A gift-card campaign allows customers to share your business.

It’s also an excellent way to offer deals. They can get something free if they buy a certain amount of money in gift cards. This is a popular way of helping people with last-minute and corporate gifts.

Make sure your gift card displays are front and center near your store’s entrance, checkout, and other high-traffic areas.

7. Loyalty Rewards

Mail special discounts to loyal customers during this time of year.

Research what most customers are buying this time of year, then send them a letter or postcard offering to discount it for them. Remember, it usually costs you a lot more to acquire brand-new customers than to retain the ones you have.

Whatever you decide to do to thank your customers during this time of year, we can help execute it with quality printing and papers. Contact us to get started today!

 
To contact Chuck Gherman, Theresa Kauser or Veronica Carter for more information about how Printing Arts Press powered by PROforma can help organizations with their Marketing and Human Resource needs through promotion and print communications please visit www.printingartspress.com.

#Print #Directmail #Marketing #Mail #Banners #Publications #Postcards #PromotionalMerchandise #BrandedApparel #Catalogs #HRmanuals 

4 Top Reasons to Use Direct Mail to Help Build Your Brand

It would be best to build brand awareness when you start a business or revamp its image. So what's the best way to do this?

Direct mail!

Not only is it what your customers want, but it's also incredibly effective. Research shows that 73% of customers prefer direct mail over other marketing channels! And according to the Data & Marketing Association, in 2019, the average response rate for direct mail campaigns was 9%, and consumers engaged with 96% of direct mail.

So, why not take the plunge into direct mail?

4 Top Reasons to Use Direct Mail to Help Build Your Brand

Direct Mail is Terrifically Tangible

Unlike digital marketing and social media, direct mail requires you to touch it.

You may think digital is the way to go because people are always online. But the reality is that they are bombarded with online ads that they tend to ignore.

Direct mail, on the other hand, requires the viewer to pick it up and read it to take action, whether it's throwing it away or hanging it on the fridge. 

Furthermore, this tangible experience is significant in trust-building. It acts as social proof of your brand authenticity, which is excellent for your awareness-building marketing efforts.

Displays Your Expertise

Delivering whitepapers, reports, guides, newsletters, etc., to customers, without a call to action can help you grow awareness and develop trust.

Sending this type of content to customers sets you up as the expert. They will create an image of your business that causes customers to turn to you when they need your expertise.

Shows Your Audience You Know Them

Direct mail can pinpoint the right people at the right time.

Brand awareness means you know your target audience and get suitable marketing materials in front of them at the right time.

Direct mail is perfect for this as you can mail it out at the right time and send it to a targeted audience.

Improves Recall and Builds Trust

A growing body of evidence suggests that consumers trust direct mail because of the unique way that paper-based advertising connects with the parts of the brain that control how we feel and remember things.

A 2015 study by Canada Post showed that direct mail marketing "requires 21% less cognitive effort to process and elicits a much higher brand recall" than digital media. This helps build trust and recall.

Direct mail also involves more emotional processing than other channels, which is essential for memory and brand associations. As a result, your customers will remember your efforts more when you send direct mail.

When you use direct mail, you boost your image and build brand awareness. And when it's time to create something new, you know where to go. Contact us today!

To contact Chuck Gherman, Theresa Kauser or Veronica Carter for more information about how Printing Arts Press powered by PROforma can help organizations with their Marketing and Human Resource needs through promotion and print communications please visit www.printingartspress.com.


#Print #Directmail #Marketing #Mail #Banners #Publications #Postcards #PromotionalMerchandise #BrandedApparel #Catalogs #HRmanuals