Wednesday, October 19, 2022

Top Tips for Print and Email Newsletter Marketing

Try a newsletter when you need to get the word out fast, professionally, and efficiently.

Not only will you have more space for getting your point out, but it also reminds people regularly that you're ready to do business.

Newsletters are a customizable, affordable, and accessible type of marketing communication.

There are many ways to make your newsletters effective. And it's time to realize that newsletters are essential to effective email marketing and branding.

Ignoring them can restrict brands from growth.

 

7 Top Tips for Print and Email Newsletter Marketing

1. Logo placement

Ensure your logo is front and center on the newsletter's first page or header so that recipients don't have to guess (or hunt) for that information.

2. White space

Make sure you don't cram all your great ideas into one newsletter.

Instead, use white space frequently so that it doesn't look crowded.

3. Keep it simple

Don't try to tackle too much detail in your articles.

Keep it reader-friendly. This makes the reader want more and allows you to follow up on the article in future newsletters.

It also leaves the reader interested and possibly wanting to contact you to discuss the issues further.

4. Use bullet points

When you have multiple topics, use bullet points rather than writing a lot of paragraphs.

This allows the reader to scan for information quickly.

In addition, embedding helpful links in your email newsletters and giving visual descriptions can attract more readers.

5. Feature pull-out quotes

When someone has something important to say in the article, and it is a great point, pull it aside in the design.

Make it more significant than the regular text by using it as a graphic, not in the article itself. 

Pull quotes provide a teaser that entices the reader into the story.

6. Have someone edit your articles

Don't rely on your own wits here.

You will need to have another person edit your articles and layout. It's hard to catch your own mistakes all the time.

And sometimes, you need another set of eyes on an article in case something needs to be clarified. You might know what you mean, but someone else might not. This is just good practice.

7. Make sure there's a call to action (CTA)

There needs to be a place (or places) where you encourage the reader to take an action that moves them through your sales funnel.

Call-to-action examples include visiting your store, contacting you for a consultation, signing up for your email list, or making a purchase today.

The point of doing a newsletter is to build the business.

Contact us today to learn about our professional paper, color, and design options for your next print newsletter!

To contact Chuck Gherman, Theresa Kauser or Veronica Carter for more information about how Printing Arts Press powered by PROforma can help organizations with their Marketing and Human Resource needs through promotion and print communications please visit www.printingartspress.com.

#Print #Directmail #Marketing #Mail #Banners #Publications #Postcards #PromotionalMerchandise #BrandedApparel #Catalogs #HRmanuals 

Wednesday, October 5, 2022

How to Keep Up With Direct Mail Trends


As we march through 2022, many businesses are left wondering if direct mail marketing is still a trend, if it is worth it, and if their business is missing out by not implementing this form of marketing.

Despite the many new marketing avenues available, direct marketing remains a multi-million-dollar industry, with companies spending $38.5 million of total advertising revenue in the United States on direct mail campaigns. 

With an average response rate of 4.9 percent, direct marketing is still alive and is a beneficial marketing tool all businesses should take advantage of.

Continue reading to learn more ways to help you and your business keep up to date with current direct mail trends: 

Watch What Is Coming in the Mail

One way to see what other businesses are doing is to keep an eye on what is coming through your mailbox.

Whether a letter, postcard, magazine, etc., there is much to learn about increasing brand awareness by watching and taking note of which advertisers are trying to get your attention. 

Ask Your Customers

Take time to learn from your customers and what drives them to different businesses.

What types of ads caught their attention? How do they hear about most local companies? What direct mail marketing items, such as ads, coupons, specials, and more, are likely to get them into a store or to hire a local business?

Check With Other Business Owners

Ask other business owners with similar products or services what works for them and which direct mail campaign strategies have proven to drive results.

Most business owners are willing to share their plans, while others might be tougher when sharing information with a competitor. Access to knowledge other business owners possess is vital in developing long-lasting positive relationships with other business owners, so you can share ideas and work together to learn more about direct mail marketing. 

Direct mail marketing campaigns are on the rise as more businesses start implementing various tools to help directly reach consumers. Everything from postcards to catalogs and coupons to letters can target consumers drawing attention to your brand.

Understanding the latest direct mail marketing trends can help keep your business on top of the latest advertising strategies, helping you stay competitive in your target market. 

To contact Chuck Gherman, Theresa Kauser or Veronica Carter for more information about how Printing Arts Press powered by PROforma can help organizations with their Marketing and Human Resource needs through promotion and print communications please visit www.printingartspress.com.


#Print #Directmail #Marketing #Mail #Banners #Publications #Postcards #PromotionalMerchandise #BrandedApparel #Catalogs #HRmanuals