8 Common Design Mistakes To Avoid in Print Marketing

There is much room for creativity in graphic design for print marketing. 

However, if you aren't a graphic designer, there are some definite no-nos you want to avoid in order to create a visually compelling design.

Here are a few to keep in mind.

8 Common Design Mistakes To Avoid in Print Marketing

1. Centering Everything 

A beginner design mistake is to center everything: Large chunks of text and more.

This approach makes it harder to read because the left and right margins are ragged.

2. Imbalanced Elements

Balance is one of the fundamental principles of design.

It refers to how elements are distributed throughout a layout, providing a sense of order and stability. But too much symmetry can get boring so try adding asymmetry to create visual interest. 

3. Not Leaving White Space 

Make sure you don't pack everything into your design.

You may have great design ideas, but you don't need to use them all in one place. Instead, save some for future projects.

4. Inconsistent Branding 

Whether it's fonts, colors, or images, make sure you're consistent.

Keep it similar throughout the piece and with your other branded materials, whether using specific colors or designs. Don't use random fonts, thinking it will make it more interesting. This practice helps tie your design into one visually appealing look. 

5. No Repetition

If you don't repeat a few visual elements throughout your projects — for instance, specific colors, layouts, or spatial relationships — your design could lack continuity, and your reader can't "tie it all together." 

6. Improper Use of Colors 

Understanding color theory and psychology can help you use colors at their optimal best.

Colors can set the tone, mood, and style of your design. Don't go crazy picking various colors; be consistent with them and keep the colors in the same family.

7. Not Enough Space Between Letters

You will want to ensure the spacing of your letters is just right, not too close or far away. 

This process is known as kerning to graphic designers, and it ensures each character fits well with its neighboring letters.

When you are designing marketing materials, you have so many creative options. These tips will help guide you through the process.

When it's time to print your project, please remember us. We're here to help guide you, answer your questions, and publish your project in the best light possible. Contact us today!

To contact Chuck Gherman, Theresa Kauser or Veronica Carter for more information about how Printing Arts Press powered by PROforma can help organizations with their Marketing and Human Resource needs through promotion and print communications please visit www.printingartspress.com.

#Print #Directmail #Marketing #Mail #Banners #Publications #Postcards #PromotionalMerchandise #BrandedApparel #Catalogs #HRmanuals 

5 Graphic Design Trends to Look Out for in 2023

 

2023 is just around the corner, and a new year comes with new graphic design trends. 

Graphic design matters because it captures the attention of your audience, aids in memory, and influences the consumer's first impressions. This is why the global graphic design industry was worth $45.8 billion in 2021.

Make sure your business stays up-to-date with the latest graphic design trends. 

5 Graphic Design Trends to Look Out for in 2023

1. Science Fiction-Inspired Designs 

Many businesses are aiming to look futuristic with science fiction-inspired graphic designs. 

Certain elements are common within science fiction designs.

• Color. Shades of blue- like cyan- and neon colors are prevalent. There's often a contrast between light and dark.
• Shapes. Sharp lines, circles, and geometric shapes give off science-fiction vibes.
• Fonts. Science fiction fonts are an entire genre, often showing distorted letters that look stretched, chopped, or duplicated with inconsistent lettering size.
• 3-D images. Although graphic design usually cannot physically be 3-D, many science fiction designs give off the illusion of 3-D. 

If you want your business to appear modern, go with a science-fiction-inspired design. 

2. Font Trends  

There are four main 2023 font trends for which to look out. 

• Distorted fonts twist, stretch, and fade. For example, refer to the Cobya font, inspired by the ocean's waves.
• Condensed fonts are great at packing a lot of words into a small space. However, they can sometimes appear aggressive.
• Sans-serif fonts consist of neat, clean lines. Serif fonts, or those with decorative lines or tapers, have saturated the graphic design industry over the years. However, sans-serif fonts are expected to make a comeback due to their minimalistic nature and reader accessibility.
• Flared fonts are a combination of serif and sans-serif fonts. They appear friendly and optimistic, making them great for family or children-oriented materials. 

Experiment with different types of fonts, and don't be hesitant to make some unique choices. 

3. Liquid Gradients

Liquid gradients are a unique twist on the popular gradient trend. However, this one looks like glossy, colorful marble.

Add it as a background or an accent! 

4. Rich Colors

Neutral colors have been all the rage. Perhaps it was to compensate for the recent chaos.

However, bold, rich colors are expected to come back, and it's time to let a little color back into the world. 

5. Memes 

Memes consist of funny pictures with witty captions. 

Although especially popular on social media, memes are expected to travel into the graphic design world. Memes are memorable because they're funny, and this comedic aspect makes them more likely to be shared among friends and colleagues. 

Graphic design trends are constantly changing. Know the projected 2023 trends so your business can remain up-to-date. 

Whether you try a trend or go with the tried and true, we are here to get your graphic designs printed! Feel free to reach out to us today!

 
To contact Chuck Gherman, Theresa Kauser or Veronica Carter for more information about how Printing Arts Press powered by PROforma can help organizations with their Marketing and Human Resource needs through promotion and print communications please visit www.printingartspress.com.

#Print #Directmail #Marketing #Mail #Banners #Publications #Postcards #PromotionalMerchandise #BrandedApparel #Catalogs #HRmanuals 

Graphic Media Alliance announces Chuck Gherman as recipient of the Franklinton Award

March 15, 2023  — Printing Arts Press powered by PROforma is proud to announce Chuck Gherman, General Manager & President as the recipient of the Franklinton Award from the Graphic Media Alliance during Print Week . He has been active in the Graphic Media Alliance for many years including serving as the Chairman of the Board. The Print Week traditions not only include celebrating Print Excellence Award winners, but honoring individuals and companies who have greatly impacted the industry.

In the early 1970’s, the Printing Industry of Central Ohio and the Columbus Club of Printing House Craftsmen came together and created the Franklinton Award. The first was awarded in 1974 and has continued each year to be presented to individuals or groups who have made outstanding public contributions to the central Ohio community. This award, the highest recognition made by the Central Ohio graphic arts industry, honors Benjamin Franklin, the patron saint of the printing industry, who dedicated his life to the betterment of his community and country. 

In 2008, Graphic Media Alliance began presenting this prestigious award to a member of the industry who had made significant contributions to our central Ohio graphic arts community. Congratulations to our own Chuck Gherman as the recipient of the 2023 Franklinton Award from GMA President Andrew Schall during Print Week .The GMA Membership of printing companies in Northern Kentucky, Ohio and Michigan along with the next generation of 30 students with three educators were in attendance at Print Week on March 9 was truly remarkable. The GMA works specifically with the graphic communications area of the Skills USA competition with the students of Eastland Career Center taking home the Peoples Choice Award. In addition, the Printing Industries Education Funds (PIEF) has provided valuable scholarships to College students in Ohio and Northern Kentucky since 1981. Special thanks to the GMA amazing team, Judy Kellum, Ashley Snyder, Karen M. Robinson, Grant Hosler, and Kelley Grooms.

Printing has always been a progressive industry counted on as essential workers from  CISA.gov while continuing to expand from educating students with books, promoting business with marketing materials and banners, packaging with Wheaties boxes, providing labels for prescriptions, entertaining with magazines or books, and informs with newspapers and so much more all the while supporting our environment through recycling and reforestation.

 

About Graphic Media Alliance — Graphic Media Alliance is an affiliate partner with over 20 Printing Industry Associations across the country. Graphic Media Alliance serves commercial printing companies and suppliers to the industry in its service area of Ohio, Northern Kentucky and Michigan. For additional information on Graphic Media Alliance, please contact  GraphicMedia.org     

 

About Printing Arts Press powered by PROforma — For over 78 years with more than 85 Print Excellence Awards from creative design to print marketing, publishing, mailing services and promotional merchandise we’re able to meet our Central Ohio clients’ needs with easy online ordering. Founding Stockholders include Dr. Warren G. Harding (nephew of President Warren G. Harding) of the current OSU Harding Hospital, and John Vogt of the current Norfolk Southern Railway. For more company history or general information please visit our website at PrintingArtsPress.com and at LinkedIn.

 

 

 

 

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