Tuesday, March 19, 2019

Four Exercises to Fuel Your Design Innovation



Even the most brilliant creators need new fuel from time to time.

If you’re feeling stifled or uninspired (or you just want to have fun!) consider some of these creative “sparks” from designer Jim Krause to ignite fresh perspective in your monthly routine.

Exercise: Make a puddle of ink. Blow the ink around using a straw. Consider layering different colors of ink and using different kinds of paper. To mix things up, repeat this exercise but start the puddle of ink on an existing picture—a landscape, a silhouette, a cultural icon.

Takeaway: Creating things that create themselves reminds us that art is fun and beauty can arise from unexpected places.

Exercise: Choose a subject and create 25 thumbnail icons that depict its message and its meaning. If that’s too easy, try 50 or 100. Start with basic sketches and transition into graphic design or photos. Consider different line weights, shaded and filled areas, or combinations of geometric shapes.

Takeaway: Forcing yourself to sketch the same thing in different ways can build and broaden your artistic muscle. The next time you work on a concept, fill a full page with icon sketch versions of it before you settle on your design of choice.

Exercise: When was the last time you took out a paintbrush? Still-life portraits are a tangible way to sharpen your skills, especially when you combine objects of various shapes and textures in interesting arrangements (think eggs in a bowl surrounded by glass spice bottles on a bustled cloth napkin).

Takeaway: Still-life paintings are like eating your carrots: they’re good for you and increase your appreciation of texture. Painting helps you learn to see forms and colors, which makes you a more effective artist in any field.

Exercise: Begin with a blank piece of paper. Make a mark using the media of your choice (India ink, acrylic paint, and toothbrush, sketching pencils, chalk). The next mark you make will be a reaction to the first mark. This can be a new mark, a line, shading, fillers, or finishes. The goal here is not to “plan” what you’re going to draw but to practice progressive art by following one element to another (like a group of people taking turns adding sentences to a narrative). Your goal is not to create a thing of beauty, but simply to flow. If the results are pleasing, that’s fine. If not, that’s ok too.

Takeaway: This exercise teaches the artist to rely on instinct: to react or flow rather than to plan and control. The best art can be born out of spontaneity.

Tend Your Roots

Creating is like breathing: it brings energy and life! If you only create what you’re “told” to do, you will stagnate. Tend your roots by cultivating the passions and interests that nourish your artistic core. As you pursue creative expressions outside your job or career, originality will flow in your profession as well.

Now that your designs are really singing, find high impact print options that won’t shock your budget. Want to talk cost-effective wow factors like thermography, high shine coatings, or alternative bleed options? Give us a call!

To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.


#print #directmail #printmarketing #marketing #printing #mail #banners #publications #marketingcampaigns #postcards #brochures

To address climate change, we must use more wood, not less. Dr. Patrick Moore, Co-Founder, Greenpeace 

Tuesday, March 5, 2019

Etiquette Training for a New Generation




Johnny Oleksinski of the New York Post has a bone to pick with millennials and their bad manners. Consider one technology-related example:

“Last week I watched in horror as a 20-something girl carefully snapped a photo of a basket of onions,” said Oleksinski. “But we weren’t at a serene farm or the Marché d’Aligre in Paris — we were crammed into the Columbus Circle Whole Foods. Thousands of customers were streaming through the aisle trying to grab some garlic for their dinners, and Little Miss Annie Leibovitz was blocking traffic to get some artsy snaps of nightshades. Will she print out these photos? Nope. A pile of white spheres under fluorescent light is even too dull for Instagram. Next time, Annie, take a breath and think about where you are . . . Pay for your brie wrap and vamoose.”

Etiquette is Part of Your Brand

Oleksinski isn’t alone. Modern professionals are finding a suffocating relationship with technology has left them oblivious to social basics their elders took for granted.

Presentation, both personal and professional, is a key to showing who you are. And etiquette training of all kinds is making a resurgence for millennials.

“Etiquette is so much a part of your brand,” said Rachel Isgar, a Phoenix-based etiquette coach and author. “Just a few improvements can help your career.”

People respond to people, and poor manners may mean a hindered partnership, a missed promotion, or a collapsed deal. Companies like Beaumont Etiquette, which runs a marquee “finishing program” in the Plaza Hotel of Manhattan, have recognized a unique need for social training in the modern generation.

For $125, a participant can take part in a two-hour group session that teaches courtesy gestures, personal hygiene, and a range of soft skills conducive to successful socializing.

“Even if it was not something you were taught as a child, anyone can learn to have good etiquette, and it’s up to you to teach yourself,” founder Myka Meiers said. “I think, sadly, people become very self-involved . . . and forget about others. What I wish these people could learn is that by spending just a little time each day making someone else happy and spreading kindness, even the smallest gesture, their lives could be so much more fulfilled.”

Meiers says honoring others includes everything from table manners to Twitter posts. Just as we once taught people to “think before you speak,” how much more crucial should it be to “think before you post?”

“If you don’t want your grandmother or your boss to read it, don’t post it,” Meiers said. “Once it’s on the web, it’s out there for good.”

Want to curb your own bad behavior? Consider ten smartphone tips for starters:
  1. Never ignore those you’re with to make a call or text.
  2. Apologize to your guest if you need to respond to an important message.
  3. Never leave your ringer on in quiet places.  
  4. Never use offensive language while using your phone in public.
  5. Don’t post work-related complaints on social media.
  6. Don’t photograph everything.
  7. Never post on social media while you’re under the influence.
  8. Don’t place your phone on the table during meetings.
  9. Don’t text people about work outside of normal office hours.
  10. Don’t dehumanize cashiers by using your phone while someone serves you.
Daniel Post-Senning, co-author of the 19th edition of “Emily Post’s Etiquette: Manners for Today,” says ultimately good manners are about putting others first, whether that’s online or at a dinner party. While social customs change, manners are timeless:

“Manners are really reflections of core principles,” Daniel says. “Consideration, respect and honesty.”


To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.

#print #directmail #printmarketing #marketing #printing #mail #banners #mail #publications

To address climate change, we must use more wood, not less. Dr. Patrick Moore, Co-Founder, Greenpeace

Tuesday, February 26, 2019

Craft First-Class Flyers with 5 Quick Tricks




Want to grab attention for your event, promotion, or group?

Flyers are a low-cost form of mass communication that can be personally delivered, distributed through mail, posted in public places, or sent via e-mail. Flyers are fun to create and provide a great place to experiment with unusual images or layouts. As you explore the possibilities, here are five areas to sharpen your design:

1. Magnetic Focal Point

When you begin your design, clearly identify the theme of your message.

Look for an image or headline that best communicates this, and build your entire design around it. Every flyer should have one thing on the page that is huge, dominant, or captivating. If you catch their eye with this focal point, they are more likely to read the rest of your text.

2. Logical Design Flow

After the focal point, your flyer design should have a sensible layout that intentionally leads the reader through the page.

Strong subheads should allow viewers to quickly scan the flyer. If the skim layers don’t interest them, people won’t read the copy. Designs should include engaging color and graphic contrast. If everything is large, nothing can really grab a reader’s attention. Sequence a logical flow: left to right, top to bottom, or using visual cues like numbers, arrows, or a “map” of dashed lines.

3. Strategic Repetition

Whether your headline uses a playful typeface, script style, or an ordinary font with unusual colors, consider bringing a little of that font into the body of the text for repetition.

This may mean using one letter or one word in that typeface or highlighting key words or phrases in each section of the design to make them pop. A strong contrast of typefaces will add interest to your flyer, but intentional design repetition will bring a sense of integrity and solidarity to your piece.

4. Cohesive Alignment

Choose one alignment for the entire flyer.

Don’t center the headline then set the body copy flush left. Don’t center everything on the page but also squish extra elements in the bottom corners. Be confident in your layouts: try all flush left or flush right. Your design should feel brave and bold!

5. Appropriate Content

What should you include in a flyer?

While brochures or foldable flyers come in a variety of formats, a basic rule of thumb is this: the “where” determines the “what.” The delivery of your publication has everything to do with its content. If your piece arrives in the mail to someone on your mailing list, you can include much more on it. If it is to been seen on a display board as people stroll by, your main feature must be readable at a glance.

Flyers are fun to create because they allow you to abandon restraint.

Your flyer will often go head-to-head with dozens of competing pages, so grab their attention and really go wild. Anything out of the ordinary will make people stop and look, and that is 90 percent of your goal.


 To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.

#print #directmail #printmarketing #marketing #printing #mail #banners #mail #publications

To address climate change, we must use more wood, not less. Dr. Patrick Moore, Co-Founder, Greenpeace

Tuesday, February 19, 2019

Use Self-Mailers to Boost Your Visibility



Looking to target prospects with confident, eye-catching designs?

Consider a self-mailer that you send through the U.S. Postal Service’s EDDM (Every Door Direct Mail) program. This cost-effective marketing solution helps you target individual zip codes or carrier routes for a significantly reduced cost.

What is a Self-Mailer?

A self-mailer is something that can be mailed without an envelope, including anything from a simple postcard to an elaborate booklet.

Self-mailers are a great medium for stunning photos and eye-catching graphics. While e-mail inboxes are currently overflowing, physical mailboxes are not. A splashy, bold design holds great potential to be seen and shared!

A superb self-mailer can have several advantages over envelope mailings:

1. Self-mailers cost less.

Self-mailers are simple: often, they have just one sheet of paper (no need to stuff envelopes or match the contents of your letter with its packaging). Postage can be cheaper for a self-mailer, especially when you use postcards or fold-over flyers.

2. Self-mailers are more likely to be seen, remembered, or shared.

While envelope mailings are typically opened and read by just one person, self-mailers are often passed along to others or laid in visible places like the kitchen counter. Coupons or event invitations are placed on the fridge or in strategic visible locations. The bold graphics and easy accessibility of self-mailers can help people remember your message long after it's been sent.

3. Self-mailers help you connect with loyal customers.

Whether you’re promoting an event or sending product notifications, targeting previous customers can dramatically increase response rates. Self-mailers send a personal message in a vibrant, practical package.

Where the Rubber Meets the Road

Self-mailers can be used as postcards offering discounts on home maintenance and repairs, as fold-over letters from community leaders, as fundraising pieces from non-profits, as brochures and pamphlets, or even for product inventory catalogs.

These flexible products bring a clean design, a clear message, and concrete results. Looking for EDDM tips or for full graphic design services for your mailer? We’ve got years of experience and we’re just a phone call away. Give us a call today!


To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.

#print #directmail #printmarketing #marketing #printing #mail #banners #mail #publications

To address climate change, we must use more wood, not less. Dr. Patrick Moore, Co-Founder, Greenpeace

Monday, February 11, 2019

True Empathy Can Win the Day




A farmer had a litter of puppies for sale. As he was driving the last nail into his advertising yard sign, he felt a tug at his overalls. “Mister,” said a boy at his feet, “I want to buy a puppy.”

"Well," said the farmer, "These puppies come from fine parents and cost lots of money. How much do you have?"

The boy dropped his head momentarily, then drew several coins from his pocket. “I don’t have much, but is this enough to take a look?”

The farmer paused reluctantly but before he could answer three puppies rolled out of the doghouse. One tiny, awkward pup hobbled behind. The boy’s eyes lit up. “I want that one,” he exclaimed, pointing to the runt. The man shook his head solemnly. “Son, that puppy will never be able to run and play like the others.”

The boy rolled up his trousers to reveal a steel brace running down both sides of one leg. “I do want that puppy. I don’t run too well myself, and he’ll need someone who understands him.”

That day the boy won the puppy because he moved the farmer’s heart. Why? Because empathy impacts people. Researchers define empathy as the ability to sense other people’s emotions and to imagine how they might be thinking or feeling. Empathy is essential to human interactions because it allows us to connect in authentic ways and to offer helpful words, comfort, or assistance. Empathy is essential in every human interaction but is especially significant for those in customer service.

Empathy Begins with Real Listening

Would you like to be more successful in minimizing difficult situations or by helping customers overcome their hesitations as you’re trying to make a sale?

All empathy begins with real listening. As you listen with empathy, ask questions like:
  • “How is this situation affecting you?”
  • “Can you tell me more about _____?”
  • “What do you think would be your ideal outcome here?”
As a person processes, take care not to interrupt. While you may not be equipped to address their concerns, asking empathetic questions can shift your focus to listen more effectively, opening new lines of communication and diffusing tension so everyone can move forward.

Empathy involves reflective listening, using phrases that demonstrate your understanding. Phrases that show customers you are taking customers seriously might include:
  • “I can understand how frustrating it is when . . .”
  • “I see this is very complicated/upsetting.”
  • “I’m sorry to hear that and I’ll do my best to help.”

Pair Compassion with Action

As you communicate compassion, be ready to follow your words with action.

Take ownership of a situation by following up immediately, by referring it to a superior, or by positively addressing both the person and the problem. Phrases like, “ok, we can fix this,” or “let’s get this sorted out right away,” will reassure customers you’re taking ownership of the problem.

Action-based empathy also means thinking outside the box for large-scale change. Erin Henkel, portfolio director at the IDEO global design and innovation company, says often positive innovation begins with empathy:

“Effective companies need employees who constantly imagine themselves in the customer’s shoes. As they make the customer’s problems their own, they are better able to meet expectations, make necessary changes, and to retain customer loyalty for another day.”

Being able to put yourself in someone else’s shoes is a hallmark of intelligent leadership and of excellent teamwork. Work hard to grow empathy and you will open new lines of communication, create greater understanding, and help everyone achieve common goals.


To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.

#print #directmail #printmarketing #marketing #printing #mail #banners #mail #publications

To address climate change, we must use more wood, not less. Dr. Patrick Moore, Co-Founder, Greenpeace

Monday, February 4, 2019

Four Tips for Authentic Photography in Marketing




In a digitally saturated generation, today’s marketer’s need great stories and striking, memorable images.

Regardless of your business or your market niche, powerful visuals can make all the difference! Consider these statistics:
  • Articles with relevant images average 94 percent more views than text alone and a press release with photos increases online views by 15 percent.
  • Sixty percent of consumers who use online searches prefer to contact a business whose listing includes an image.
  • 70 percent of e-commerce shoppers say the product image is very important for purchasing decisions.
Your viewers crave expressive images, so photography is crucial in marketing. Photography offers a slice of life view that communicates authenticity and value to your customers. How well do your images translate the nature of your business? Are you using drab photos or bland stock selections?

Three benchmarks to evaluate your images are:

Engagement and Emotional Response

What emotions do your photos evoke?

How does the atmosphere of the photo connect with your viewer’s passion or life experience? Does it compel viewers to lean in or linger?

Brand Story and Context

What is the bigger brand story you want to tell?

Excellent photography adds credibility to this message because visuals increase the detail you bring to your message. Do your images hammer home your story?

Momentum and Shareability

Photographs can send numbers skyrocketing because people love to share captivating images!

As you employ vibrant photos, you increase your chance of people passing along your name, chatting about your product, or returning for a purchase. How much momentum do your images create?

4 Tips From Photography DIY-ers

What if you want to use more realistic photos but can’t afford to hire a professional?
By pairing modern technology with a few photography guidelines, even an amateur shutterbug can make photos pop! Here are four tips from the pros to get you started:

Rule #1: Avoid Low-Resolution Shots from Your Phone

While a casual snapshot can work for social media, if you are planning to share photos regularly, invest in a DSLR (digital single-lens reflex) and check out an online tutorial. Even small investments will ensure the quality of your photos reflects the excellence of your business.

Rule #2: Use the Rule of Thirds

Most DSLR cameras can display their grid, which includes nine even squares. If your subject is directly in the center of the grid, the image will be more static because the eye is drawn to the image but has nowhere to travel from there. When your subject is positioned closer to the edges, the eye is forced to track toward it or be “drawn in” to the bigger message.

Rule #3: Think Slice of Life

What do you want to tell your clients about your business? Say it in photos! If social media or reality TV have taught us anything, it’s that people love following the ordinary activities of others. Casual photos of your team doing business are perfect for showing off your identity and featuring your unique competitive advantage.

Rule #4: Make Use of Natural Lighting

Ever think you’ve captured the perfect photo only to find the sun has wrecked it? On a sunny day, most photos will be compromised by shadows or overexposure. Overcast hues are better because the light is softer and more diffused. For best results, place your camera in a position where the light is coming from behind you and shining directly on your subject.

Marketing is all about communicating value to your clients. For more tips on putting photography to grow momentum and authenticity, give us a call!


To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.

#print #directmail #printmarketing #marketing #printing #mail #banners #mail

To address climate change, we must use more wood, not less. Dr. Patrick Moore, Co-Founder, Greenpeace

Monday, January 28, 2019

Grow Productivity Through Purposeful Leadership

 

Replace Chaos with Focus

Lost productivity costs companies millions each year.

While it is hard to quantify exactly how much is lost, certainly distraction alone prevents daily peak performance. Besides hunger, sleepiness, bodily functions, and simple brain fatigue, productivity research shows that 48% of employees waste time surfing the web (including Facebook, Twitter, and YouTube), 33% lose work time socializing with co-workers, and 49% are managing personal calls, texts, and e-mails.

It's true: time is money. But time is more easily lost than dollars, so how can you push yourself or your team to be more focused? Maybe you want to spend your time wisely, but find yourself running in circles or falling short each day. How can you shift from being “busy” to being more effective?
By re-focusing on one thing: purpose.

Your purpose is more than what you do while you’re checking e-mail. It’s more than what you do while compiling reports or sitting in meetings. These activities may be part of your job, but they don’t define your role or your unique identity. Every person is driven by something. Often, we are driven by deadline pressure, interruptions from co-workers, or by an unexpected project delay. But what would it look like to focus on a more purposeful vision?

Grow Productivity Through Purposeful Leadership

Purposeful leadership requires we take a step back, focusing on our unique identity and skill set so these aren’t drowned out by the frantic activity of the day.

Do you long to overcome chaos? Here are three steps to organizing your outlook in a way that maximizes your time, priorities, and productivity:

1. Develop goals around your purpose.

If you were to define your top work priority, what would it be? To give vision? To provide team leadership? To design or create?

Before you can effectively use your time, you need to clarify the most important role you play. Start with your unique purpose and draft at least three goals that would help you fulfill your primary purpose. If your job is to work with people but you spend most of your time answering e-mails, maybe a change is needed. Set goals that are specific, measurable, and that put feet to your purpose.

2. Sharpen focus around your goals.

How well do these goals match your weekly tasks? Many people have goals, but do these goals translate into functional realities?

To strategize your time, make a master list of tasks that need accomplishing, then group together tasks in specific categories and rank these categories by importance. Low-level categories could be delegated, dropped, or restructured. As you brainstorm, involve your spouse, mentor, or co-workers. Sometimes it’s hard to see life through an honest, critical lens without encouragement from others.

3. Build your schedule around these priorities.

Intentional scheduling is like budgeting: it means telling your time where you want it to go (instead of asking your time where it went!).

Now that you’ve ranked your categories, assign the top activities to your most productive, interrupted blocks of time. Use your less productive times (late day, “filler” slots between meetings) to address lower priority categories.

Scheduling is where the rubber meets the road – where you close doors and ask for zero interruptions, where you stop doing one task and go on to another (even when it hurts), and where you refuse to let other people determine what is important every day. Your schedule is ground zero for living up to your purpose, so take it seriously and you’ll experience greater satisfaction in the way you spend time each week.


To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.

#print #directmail #printmarketing #marketing #printing #mail #banners #mail

To address climate change, we must use more wood, not less. Dr. Patrick Moore, Co-Founder, Greenpeace