Tuesday, December 4, 2018

How to Chart Your New Future (Part 2)



Looking to grow personally or professionally, but not sure where to start?

Last week we examined the incredible benefits of lifelong learning. Increased cognitive function increases the health of the entire body, and continued education sparks social engagement (as we learn from and WITH others) that brings confidence and delight. Research suggests that people with strong social connections tend to be happier and live longer.

Whether you feel supported by your employer or not, here are four simple avenues that will enrich your life and help you grow:

1. Stretch Yourself.
The first step in continued growth is to assess your buy-in.

Check out last week’s article for more detail on jump-starting your own motivation.

2. Ask Others to Stretch You.
Baseball legend Yogi Berra commented, “If you don’t know where you are going, you will wind up somewhere else.”

Perhaps one of our greatest obstacles is our lack of perspective. In the daily grind, it can be hard to identify or address our weaknesses and our virtues. Consider a coach or mentor to help you assess where you’re at and chart intentional steps toward positive change.

Can you find someone in your company who might have coffee with you on a monthly or quarterly basis? Is there someone in your field or professional network (even LinkedIn) who might fill this strategic role? Is it worth contracting a life or career coach (or even an organizational consultant) to help you maximize potential? Surgeon Atul Gawande makes this compelling argument:

“√Člite performers, researchers say, must engage in ‘deliberate practice’—sustained, mindful efforts to develop the full range of abilities that success requires. You have to work at what you're not good at. In theory, people can do this themselves. But most people do not know where to start or how to proceed. Expertise, as the formula goes, requires going from unconscious incompetence to conscious incompetence to conscious competence and finally to unconscious competence. The coach provides the outside eyes and ears and makes you aware of where you're falling short. This is tricky. Human beings resist exposure and critique; our brains are well defended. So, coaches use a variety of approaches—showing what other, respected colleagues do, for instance, or reviewing videos of the subject's performance. The most common, however, is just conversation.”
3. Read.
Reading is one of life’s simple pleasures and a commonly overlooked asset.

Reading broadens perspective, improves memory, and dramatically reduces stress. Make a point to read professional development articles, books on business topics, or personal development pieces that will sharpen your skills or spark curiosity. An energized mind is a productive mind, so dedicate time each week to read or listen to audio books (maybe as you sit in traffic) and you won’t regret it!

4. Pursue Life-Giving Conversations. 
Most people are experiential learners, growing confidence and skills as they participate rather than passively consuming.

One way to proactively engage your mind is through conversations, like book clubs, professional networks, or even loose business collaborations. Where are you connected or how could you grow in this area? Surround yourself with like-minded peers through opportunities like 1 Million Cups, TED Talks, MeetUp groups, and more. If nothing else, look for volunteer opportunities and connect with people on a casual level. Make friends, spark ideas, and find financial and professional support in areas you may never have considered.

Ready to shake off that slump or add spring to your step today? Let these adjustments chart a new course for growth in your career and future. Every moment is valuable and so is your potential. Steward it well and keep growing for life!

To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.

#print #directmail #printmarketing #marketing #printing #mail #banners #mail

To address climate change, we must use more wood, not less. Dr. Patrick Moore, Co-Founder, Greenpeace

Tuesday, November 27, 2018

How to Chart Your New Future (Part 1)



Irene Obera is an 84-year-old southern California native who loves bowling, tennis, and educating others.

She also happens to be the fastest woman on earth for her age. Irene has been breaking records in Masters athletics for forty years, and her aging philosophies are captured in her own words:
“If you don’t move it, you lose it.”
And:
“A quitter never wins, and a winner never quits – and I want to be a winner.”
Irene is one of many “superagers,” a term for people in their 70s and 80s who have the mental or physical capability of their decades-younger counterparts. Irene serves as an inspiration, not only for the power of dedication but the promise of possibility when we harness our full potential. Living well is a goal we all desire and living fully alive is the essence of life. No matter what our strengths or sphere of influence, each of us has the potential for success and impact. This potential is a treasure that should be uncovered, protected, and stewarded!

Shake Off That Slump

Then what do you do when you’ve hit a slump? When complacency has settled like fog, or when you want to grow but feel stifled professionally (or personally) at almost every turn?

Maybe you’re satisfied, but not feeling sufficiently challenged in your daily tasks. What should you do?

Here’s the truth: small adjustments DO make an impact. But we tend to enjoy comfort and resist change, making it harder and harder to change gears.

So, how can we move forward in a positive way that will impact us for years to come?

It Starts with Education

An easy place to start is where many of us began: with education. Education is a gift! The opportunity to learn can unlock our potential, grow our social circle, reap financial rewards, and energize our mind, careers, and health! Consider this statistic:

The Rush Memory and Aging Project, conducted in 2012 in Chicago with more than 1,200 elders participating, showed that increased cognitive activity in older adults slowed their decline in cognitive function and decreased their risk of mild cognitive impairment. The study showed that cognitively active seniors, whose average age was 80, were 2.6 times less likely to develop Alzheimer’s disease and dementia than seniors with less cognitive activity. Studies also show that educated people tend to enjoy better mental health, increased emotional well-being, and expanded opportunities.

Add Spring to Your Step

Whether you desire personal or professional development, growth of any kind has the potential to chart a new course for your future.

Ready to increase your mental capacity, improve your quality of life, and enrich your emotional health? In this two-part series, we’ll look at four avenues for gaining ground that will enrich your life and expand your opportunities.


1. Stretch Yourself. 

The first step in continued growth is your own buy-in.

Take ownership over your desire to develop and look for new challenges, side projects, or free professional development opportunities offered in or outside your company. Seek out webinars and podcasts on a weekly basis or consider short online courses. Be curious about aspects of the workplace that don’t directly affect your job. Ask questions and get involved where you might not otherwise. When you show others that you are interested in learning, it communicates a proactive spirit and opens invisible doors to future opportunities.

Living fully engaged brings richness and reward. Join us for part two of this series, as we look at four more avenues for personal and professional development that can bring impact for decades to come!

To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.

#print #directmail #printmarketing #marketing #printing #mail #banners #mail

To address climate change, we must use more wood, not less. Dr. Patrick Moore, Co-Founder, Greenpeace




Tuesday, November 13, 2018

Make a Big Impact with Foldable Printed Mailers



Creating a printed mailer is one of the best ways to get your message across to a wide variety of individuals, but how can you be sure that your message isn't lost among the raft of bills and magazines that tend to litter every mailbox in America?

Creating a unique design is great for a traditional message or a sale. Foldable printed mailers are a fun way to get your creative message out into the marketplace by designing something unexpected that will surprise and delight your audience.

Here are a few ways that you can create wonder and excitement with your next printed promotional mailing.

3D Folded Materials

Are you sending an open house announcement to a select few individuals and including the media?
Influencers such as bloggers and media personalities are a great way to get free promotion for your brand, but these people are also inundated with others who are also trying to recruit them.

An interactive 3D folded mailer can catch the eye of the most jaded recipient, encouraging them to open and play with your delivery. Don't think simply about a tri-fold brochure -- today's 3D mailers can be created in nearly any size, shape or design -- these are limited only by your imagination.

Creating Your Designs

You may already have an idea in mind, but if not, let us work with you to share some of the innovative new designs that are available.

You can start with a concept of what you're trying to accomplish. Perhaps you're launching a new product, introducing a sale on high-end goods and services or opening a new store. These are all ideal opportunities to create buzz and excitement in your audience with new textures, bright colors, and interesting shapes. Sketch out your ideas and see how we can partner with you to bring them to life in full, living three-dimensional color!

Creative Idea Starters

Looking for a creative way to package a sample product?

Three-dimensional folded mailers can be created and frame your product to allow it the impact that you need when the package is opened by your recipient. Nestle a business card or discount card within a mailer, or add an aura of intrigue by requiring the receiver to unwrap the "package" before discovering what is hiding within.

Foldable mailers can be made into the shape of your product, too, so you're essentially creating a 3D replica of your product with paper. Mailers can be printed with foil accents for added luster and shine, printed in single colors, or even printed in full color for a "living" design that will really make an impression.

Box it Up

Boxes in different shapes and sizes are another popular way to print and fold your message. Blank cardboard boxes with included materials are a waste of prime advertising real estate. When you use a box of an unusual shape or size, you intrigue the recipient and encourage them to take the few moments necessary to open the package. Then, the materials you've placed inside have a better chance of catching their eye and causing them to take action!

Foldable printed and three-dimensional mailers can be as simple or as complicated as you need them to be. When you work with us, you'll find the creativity and suggestions that you need to create the perfect promotional vehicle for your message!


To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.

#print #directmail #printmarketing #marketing #printing #mail #banners #mail

To address climate change, we must use more wood, not less. Dr. Patrick Moore, Co-Founder, Greenpeace

Monday, November 5, 2018

Printing Arts Press wins Print Excellence Awards & MAME Award




November 2018 — Printing Arts Press is proud to announce Awards won in 2018.

Printing Arts Press received 2 Silver and 6 Bronze PIANKO Print Excellence Awards for Annual Reports, Calendars, Newsletters and Environmentally Sound Materials. Each year, Printing Industries of Ohio and Northern Kentucky holds its Print Excellence Awards Competition to reward Ohio and northern Kentucky printers that demonstrate excellence in 35 categories judged by 2 out of state experts according to Association president Jim Cunningham. PIANKO is an affiliate of the national Printing Industries of America, the largest Graphic Arts Association in the world established in 1887.



The Marketing and Merchandising Excellence (MAME) Award by the Building Industry Association of Central Ohio honors the top achievers in the new home industry with Printing Arts Press proudly receiving the Best Email Newsletter Award again. According to Linda Winrod, Marketing & Membership Sales Director, sales and marketing award winners cross all BIA membership ranks.





About Printing Arts Press — For over 70 years, from creative design to marketing to printing publications, books, postcards, envelopes, manuals or brochures etc. and mailing services we’re able to meet our central Ohio clients’ printing, marketing and mailing needs with easy online ordering and fast results while generating cost savings. Please visit our website at www.printingartspress.com/feature/company-history/ for more company history and information.

For more information, please contact — Chuck Gherman, General Manager and President at Printing Arts Press and 2019 Board Chairman of PIANKO, www.printingartspress.com Visit our “Word on the Street Blog” at www.printingartspress.blogspot.com and LinkedIn.


About the BIA —Since 1943, the Building Industry Association (BIA) has represented family homebuilders, suppliers and service professionals throughout our region. www.biahomebuilders.com..


About Printing Industries of Northern Kentucky/Ohio —For complete information on PIANKO and PIA, please visit www.printing.org.


#print #directmail #printmarketing #marketing

# # #

Tuesday, October 30, 2018

These Two Things are the Keys to a Successful Business



The physical and emotional abuse began when she was five years old.

By the time she was 13, she was homeless and relying on the kindness of strangers to feed and house her. At 14, she gave birth to a son who died in infancy. Shortly afterward, she was sent to live with an uncle in whom she later referred to as her "father." Even though this teenager had suffered years of poverty and abuse, something fierce and fiery within her would not give up. She attended a Milwaukee high school and earned grades good enough to get her into the Upward Bound program, a federally funded program to help gifted students achieve academic success.

This determined, courageous young woman was later transferred to a suburban high school where she was picked on by her more affluent peers. After being caught stealing money to keep up with the lifestyle of her peers, she was once again sent to live with another relative in Nashville, TN. Here, she became an honors student and joined a speech/debate team that eventually took second place in a nation-wide dramatic interpretation contest.

After winning a college scholarship, working as a news reporter, and ultimately, landing her own TV show, Oprah Winfrey is now one of the world's most famous, most beloved, and most successful women in history.

Attitude is Motivation and Motivation is Attitude

Imagine you are the owner of a bakery that was handed down to you by your parents and grandparents.

One of the traditions you continue to keep as the owner is wearing a large pin on your uniform that says "Business is Awesome!" While all business have down times, the idea behind the pin is that, no matter how the business is doing, your attitude remains the same.

What do you tell customers who ask you what's so great about business? In most cases, people asking you this question are going through a rough time in their lives or may be coping with business problems themselves. You might tell them business is awesome because you love meeting new people every day or that business is great because you can work in an environment where everybody gets along and enjoys each other's company.

At the heart of this story lies the power of embracing a positive attitude. When you anticipate the good things and refuse to become a victim of negative thinking, the motivation to continue naturally emerges, sustained by your sense of renewal, hope and expectations.

Falling Down 10 Times Means You Have to Get Up 10 Times

"I have missed more than 9000 shots in my career. I have lost almost 300 games. Many times I have been trusted to take the game winning shot and missed. I am not afraid to say that I have failed over and over and over again in my life. And that is why I succeed." -- Michael Jordan

You have to keep "getting up" (as Oprah Winfrey did) to take those next steps toward meeting or exceeding your goals.

The motivation for getting up and getting back on track is more powerful and rewarding if it is for personal rather than material gain. Keep reminding yourself that the most significant accomplishments in world history all started because someone fell down and got right back up again without even giving it a second thought.


To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.

#print #directmail #printmarketing #marketing #printing #mail #banners #mail

To address climate change, we must use more wood, not less. Dr. Patrick Moore, Co-Founder, Greenpeace

Tuesday, October 23, 2018

Wrangling Your Week: Time Management Success Techniques That Will Give You Hope



It's painfully true that there are never enough hours in the day. If "normal humans" are having this kind of trouble, how are CEOs and leaders of major businesses able to run the massive scale of their days? As long as you consider that they haven't discovered time travel, there's got to be some tips and tricks that can be learned from their exceptional talents.

These time management success stories will give you hope that you can wrangle your week more effectively. You might be surprised to learn that many of these individuals found adequate time for sleep and budgeting part of their day for meditation or downtime.

Leave Time for Relaxation

Most famous for his theory of evolution in his book The Origin of Species (1859), Charles Darwin spent a great deal of his day in solitary study. His schedule also included walking his fox terrier pup and reading. Most interesting was the two hours each day that he devoted to lying awake in bed solving problems before starting his day. Victor Hugo, Wolfgang Amadeus Mozart, and Charles Dickens also devoted many hours a day to walking and personal study. Today, Arianna Huffington is one of the business leaders who believe that spending time with colleagues or eating lunch away from your desk makes you more productive -- not less.

Focus on Calendar Management

Focusing only on what is most important each day is one of the time management tricks that Mary Callahan Erdoes, CEO of JPMorgan Chase & Co., swears by. Her busy day is most productive when she spends time prioritizing short- and long-term deliverables instead of reacting to new items that make it to her calendar by happenstance.

Sleep Soundly, Wake Early

People who are making an impact in their world are likely getting enough rest to be refreshed and ready to face their day, but those days often start quite early. Getting less than six hours of sleep on a regular basis can leave you mentally drained or fuzzy and make you less likely to be efficient in your work. The early morning hours are ideal for a quick workout, which not only helps the body stay fit but helps boost your brainpower for the day as well. Billionaire Richard Branson is famous for his 5:00 am ritual to kick off his busy day.

Stop the Multitasking

Sure, we all love to pretend that we're getting three things done at once, but is anything being accomplished in these sprints? Successful professionals know when it's time to turn off the electronics and stick to one task at a time. Koel Thomae, co-founder of Noosa Yoghurt, notes how easy it is to be distracted by your inbox and your phone. Add in some music and you're ready to take on the world!

Just Say "No"

"No," or "next" are some of the most powerful words in the English language -- allowing people to free their time from mundane activities and target those which are moving them forward. There may be some tasks that feel like busywork, so delegate these whenever possible. Turn your attention only to items where you add personal and unique value, and you'll soon find that it's possible to be present in your day while experiencing less stress. This can include everything from hiring people who complement your skills and abilities (a famous Jack Welch-ism) to outsourcing tasks when it makes sense.

Not everyone is running an empire, finding the cure for cancer, or creating the next great musical masterpiece. However, we are all struggling with a limited number of hours in the day. There is a great deal of hope and comfort in knowing that these basic time management techniques have been practiced for generations -- and are still helping some of the most successful people of our age be productive.

To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.

#print #directmail #printmarketing #marketing #printing #mail #banners #mail

To address climate change, we must use more wood, not less. Dr. Patrick Moore, Co-Founder, Greenpeace

Tuesday, October 16, 2018

Labels Are a Promotion that "Sticks" With Your Customers



Customers can be a difficult and fickle lot.

They're always shopping around for the "Next Big Thing," surfing your competitor's websites, and price-checking on their phones. With all the different business options available today, it can be tough to keep your business in their mind without spending thousands of dollars on local and digital advertising.

There's a smarter way to keep your customers engaged with your brand's identity without breaking the bank -- labels!

Labels are the ideal way to turn a basic and ho-hum bag or box into a full-color masterpiece that is interesting and fun. See how you can leverage labels to create a promotion that truly sticks with your customers.

Adding Excitement to Your Packaging

Basic white or kraft boxes and bags are simple, inexpensive packaging for your products, but they don't do anything for your brand identity.

When Maggie, a bakery owner, recently visited her local print shop, she was looking for a logo that could be printed on her various sizes of packaging. What she learned was that each size of packaging would require different setups to print the logo, and full-color printing on non-standard size items could get add up. After speaking with the sales team at the print shop, Maggie realized that there was a better option that would reduce the overall costs of using different packaging for her products.

Full-Color Labels in Any Size or Shape

Part of the challenge of running a bakery is that you're selling all different sizes and shapes of goods.

You may need a small bag for a donut or bagel, a nearly-square box for layer cakes, and a large rectangle for sheet cakes or a dozen baked goods. Creating a single logo for packaging that would look good on all of these sizes and shapes would be difficult. However, labels are so easy to create that you can utilize a variety of labels to make a custom-printed look that features a stunning full-color image.

Add Promotions When You Need Them

Labels are an incredibly versatile promotional tool.

You can add them to a package or leave them off to create a different mood or message for your customers. If you'd like to offer a coupon on a particular type of order -- for instance, a dozen donuts -- then you can utilize a label to attach a printed coupon to draw added attention to the offer. The label itself could become the offer, too. You could have a batch of labels printed offering "10% Off, Tomorrow Only" and then be able to pull out this promotion anytime sales are experiencing a bit of a slump.

Operational Labels

You can also use labels within your business to classify items at a glance.

For instance, a tiny sticker that denotes which day of the week a particular item was baked, or showing a 'Sell by' date. Write-on labels and waterproof labels are available based on your particular needs and are a great way to keep your business organized and running smoothly.

In this particular instance, Maggie was inspired to create a series of labels for each day of the week to indicate freshness to her customers. She also worked with a designer to envision a new look for her packaging that included a single-color package and full-color labels that added a pop of color and plenty of personality to her baked goods. Since people "eat with their eyes" it made good business sense for the packaging to be as appealing as possible!

Ready to revamp the look of your products or rev up your organizational skills?

To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.

#print #directmail #printmarketing #marketing #printing #mail #banners

To address climate change, we must use more wood, not less. Dr. Patrick Moore, Co-Founder, Greenpeace