5 Ways to Reconnect To Your Audience

The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all aspects of life.

Business hasn't been excluded from that effect.

That's why it's more important now to reintroduce your products and services to clients and remind them that you exist, you can help, and you're available for them.

Remember, out of sight is out of mind; clients forget why they used a service when there's a lack of contact and frequency. And that leaves room for your market to erode and someone else to fill the gap if they happen to be present.

 

5 Ways to Reconnect To Your Audience

1. Be Proactive

Part of reconnecting means being proactive and reaching out again, even without an invite.

A client will be fine with communication most of the time, noting they forgot how much they relied on your service. Use that opener to remind them how valuable your support was for their needs. Even if they don't need an order right away, get your presence and recognition back on their radar with a simple meet and greet through direct mail or an office visit.

 

2. Take the Blame for the Disconnect

Blame yourself for not staying in touch instead of letting the client feel guilty.

With so much happening, the last thing anyone wants is to feel criticized for not staying in contact. Instead, carry the blame and let them feel better about the disconnect, as well as note that you're making amends and reaching out again.

It reframes the discussion, making the client feel comfortable and noting you want their attention and communication. You want them to feel valued.

 

3. Reposition Your Value

Clients can begin to forget why partnerships and support relationships existed.

As clients come back into the office again, you want them to remember why they used your service in the first place. Don't let them guess, show them and reinform again.

 

4. Make Sure Contact Info is Updated

Most reconnects are not about a sale; they are about re-establishing a relationship.

Ideally, you want the client to have the latest means and contact info to reach out when their need is realized, and they have to act on it. People are more prone to work with a tried and true path. Make sure they have your current information, and it's readily available to them.

 

5. Remind Your Clients Why You Appreciate Them

If one of your clients generated a referral over the last year, let them know you appreciated the help and support.

By communicating your gratitude for a referral or past sales, clients will likely do business with you again and send new referrals, both activities positively affecting your bottom line.

 

To contact Chuck Gherman, Theresa Kauser or Veronica Carter for more information about how Printing Arts Press powered by PROforma can help organizations with their Marketing and Human Resource needs through promotion and print communications please visit www.printingartspress.com.

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Be a Showstopper at Your Next Trade Show

Trade shows can be tricky. They can cause a lot of anxiety when you are preparing for the unknown. Luckily, there are some steps you can take to ensure you are successful. Here are a few to add to your to-do list.

Start early.

It should go without saying, but sometimes we procrastinate starting to plan for a trade show because it seems daunting. This is to encourage you to start as soon as possible so that you will be prepared for any problems that might arise.

Prepare your team.

Be sure to have team meetings regularly and at least a week before the trade show to discuss items such as dress code, hotel, transportation, duties, and responsibilities. Make sure everyone knows their schedules at the booth and contact information in case they get lost or have questions.

Be active on social media.

This is important to do before, during, and after the trade show. Include your booth number and hashtag so people can find you easily. Tweet about the upcoming show and give glimpses of giveaways or your excellent signage. 

Offer giveaways.

Everyone loves free things, and this is no exception.

And we aren’t talking about just pens and pencils. Offer food, drinks, games, or prizes. Have a coffee machine or offer cupcakes, or whatever might draw people in for more than a few seconds. Then be sure to utilize this opportunity to find out what the prospective customer might be looking for. Use anything that might break the ice.

Debrief and follow-up.

If you found a way to capture people’s information, send them a thank you note for coming to your booth. Talk with your staff to see what their opinions of the trade show were. This is critical for improving future booths.
 

Hand out bigger bags than the competition.

This will ensure that your bag will get used and that your message gets noticed. People tend to stuff items in the free bags, and whichever one is larger will hold the others. 

Have professional signage.

Big, bold messages and colors will capture people’s attention and make them remember you. Use your logo and catchphrases. Show people what you’ve accomplished by having professional, eye-catching signs.
 

Create a buzz.

It’s great to keep things on the upside and positive, but it’s even better to do something humorous to get people talking. Maybe you have a sign that is full of humor, or perhaps it’s a funny game. The funnier it is, the more people will talk...and others will gather around your booth.

Do your research.

If possible, find out what the large competitors will bring. And when you’re there, make sure you walk around and note what others are doing. This will help you in the future.

Be creative.

Show a short video on your business. Find a way to partner with another company to showcase their items with yours. Maybe it’s a big floral display or food, or perhaps it’s as crazy as bringing in animals from a local zoo or humane society and then tying it together with your message and other giveaways. 

The possibilities are endless when it comes to making your next trade show booth pop for whenever that next show may be. But it all starts with planning, preparing others, and getting the right signage. With professional signage, your message won’t get lost in the shuffle. Everyone is there to make an impression. What will you do? 

To contact Chuck Gherman, Theresa Kauser or Veronica Carter for more information about how Printing Arts Press powered by PROforma can help organizations with their Marketing and Human Resource needs through promotion and print communications please visit www.printingartspress.com.


#Print #Directmail #Marketing #Mail #Banners #Publications #Postcards #PromotionalMerchandise #BrandedApparel #Catalogs #HRmanuals

How to Keep Brand Value

 

Your brand is everything.

It’s what makes potential buyers and customers recognize you and helps set you apart from competitors.

It’s important to maintain the value of your brand in order to make the most of your business marketing. Keeping brand focus and consistency is key. If customers know what your brand stands for, they’ll end up appreciating it more, and you’ll gain more organic traffic.

A strong brand value helps tell your company’s story, creating awareness, loyalty, and excitement for the consumer.

Sales and marketing trends will continually change over time. However, building the power of your company’s brand is an investment that pays for years to come.

 

3 Ways to Keep Your Brand Value

1. Business Visuals

Your logo is at the forefront of your company.

Anyone who knows your business knows what your logo looks like, including the color palette, typography, imagery, and graphic elements. These brand visuals are most important to maintain throughout your business advertising.

When marketing for your business, continue to use these same characteristics of your logo throughout. Over time, after creating enough brand awareness, you should simplify your logo, and people will still know exactly who you are. For example, the Chevrolet logo doesn’t need the word “Chevrolet” next to it for people to know who they are. They’ve been around long enough and created a strong brand value to be able to pull that off.

2. Business Values and/or Mission

Brand values and/or the mission of your business are just as important to show and maintain as the logo characteristics.

Use your values to strengthen your advertising, show what you stand for, and create awareness. When people see an advertisement, they should be able to tell what company it’s for before even showing a logo or a name.

3. Business Style

Your company’s style fits in with your brand value and is important to maintain across all marketing consistently.

Does your building’s interior design use a modern appeal or more of a rustic look? Does your website use a white and clean look or a dark and textured theme? Use this style as a part of your print marketing and other advertising. 

The Ultimate Marketing Combination

All of these things; your logo, values, and style all play an important role in maintaining brand value.

Used often and strategically, these brand elements will help strengthen your brand so that your business is better known, and you’ll gain more traffic online and in person.

 

To contact Chuck Gherman, Theresa Kauser or Veronica Carter for more information about how Printing Arts Press powered by PROforma can help organizations with their Marketing and Human Resource needs through promotion and print communications please visit www.printingartspress.com.

#Print #Directmail #Marketing #Mail #Banners #Publications #Postcards #PromotionalMerchandise #BrandedApparel #Catalogs #HRmanuals