Imagine building a house. Before you saw a single board or dig the footings for your foundation, you must first finalize your blueprints. Without plans telling you what your desired result should look like, you won't be able to accomplish very much.
You also need to make sure you have the tools to accomplish the job. In construction, tools all have very defined purposes, and failing to listen to safety guidelines about using the tools can end up either hurting you or destroying your house.
Once you have your final plans and all the tools and materials you need, it's time to get to work. Now is your opportunity to put all your knowledge to the test. The process might be slow, but as you go step by step, you start to see progress. Before you know it, the final result begins to take shape. The further you get, the more confidence you gain in your abilities.
Most of us will never build anything more elaborate than a bird house. That doesn't mean, however, that the steps involved in building a house cannot teach us anything. Even just planning how one might begin to build a house can teach us something about how to succeed in marketing a company.
The planningBefore building a house, everyone involved in the process needs to know their role and desired outcome. Without a final goal, it would be impossible to create anything useful or of value.
The same holds true in marketing. Marketing is most successful when you have a final goal and vision in mind from the beginning. Understanding the end goal is the only way you'll know where you're going and what the final result should look like. This final vision will guide you as you develop your campaign message and plan for reaching the desired intended audience.
The toolsWhen building a house, you need to use a variety of tools that each serve a very distinct role. In marketing, you'll also find various tools in your tool kit. From direct mail to Facebook ads to inbound marketing, a successful campaign involves understanding the purpose of each individual tool and how to successfully use them.
PerseveranceBuilding something as large as a house will require an incredible amount of perseverance. There will be times when you get discouraged or struggle to see progress, but you still must keep going.
The same lesson applies in marketing. When starting a new campaign, it can be hard to see tangible results right away. The results will come. You just need to keep pressing forward. You must be willing to put in some effort before you begin to receive any return.
Building a house is something most of us only imagine doing. Those who have had the opportunity to work on such a project, however, know what an educational experience it can be. Even if you only ever dream of building your own house, consider the steps you would take. You might be surprised at the tips you can learn about marketing your company. If you're interested in making your dreams a reality and getting your marketing plan off the ground, contact us today. We'd be happy to help you get started.
To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing needs through print communications please visit www.printingartspress.com.