Next time you're creating a marketing promotion regardless of the media channel, you may want to include one of these "magic" words that customers most love to hear:
- Guarantee. Not only does a guarantee show confidence in your products, but it also removes the risk of trying your product, giving potential customers the added persuasion to purchase your product over another.
- Instantly, immediately, or fast. We all love fast results or solutions, so it's no surprise that people love instant gratification.
- New. Today's society is always on the lookout for the latest and greatest products available. However, be aware that the novelty of "new" can wear off. After a while, customers often fall back to their familiar, tried and true products again.
- Save. Saving money is something that everyone wants to do. Whether you offer an exclusive savings promotion, a discounted package deal, or even a money saving coupon, your customers will be listening.
- Results. The word "results" also means success. It's a powerful word because of its inherent promise of a better outcome.
- Discover. The word "discover" offers a promise of something more to come. Like unwrapping a gift on your birthday, discoveries always bring a sense of excitement and adventure.
- Easy. People love to purchase things that are easy to figure out, easy to assemble, easy to manage, and so on. The less effort required by the customer, the better.
- Free. Although the word "free" is often overused, it continues to be the number one attention getting word. Use it sparingly and only when you truly have something free to offer with no strings attached, such as a free sample, free trial, free shipping, or buy one get one free deal.
Posted by Chuck Gherman
To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with marketing promotion please visit www.printingartspress.com
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