Creating a printed mailer is one of the best ways to get your message across to a wide variety of individuals, but how can you be sure that your message isn't lost among the raft of bills and magazines that tend to litter every mailbox in America?
Creating a unique design is great for a traditional message or a sale. Foldable printed mailers are a fun way to get your creative message out into the marketplace by designing something unexpected that will surprise and delight your audience.
Here are a few ways that you can create wonder and excitement with your next printed promotional mailing.
3D Folded MaterialsAre you sending an open house announcement to a select few individuals and including the media?
Influencers such as bloggers and media personalities are a great way to get free promotion for your brand, but these people are also inundated with others who are also trying to recruit them.
An interactive 3D folded mailer can catch the eye of the most jaded recipient, encouraging them to open and play with your delivery. Don't think simply about a tri-fold brochure -- today's 3D mailers can be created in nearly any size, shape or design -- these are limited only by your imagination.
Creating Your DesignsYou may already have an idea in mind, but if not, let us work with you to share some of the innovative new designs that are available.
You can start with a concept of what you're trying to accomplish. Perhaps you're launching a new product, introducing a sale on high-end goods and services or opening a new store. These are all ideal opportunities to create buzz and excitement in your audience with new textures, bright colors, and interesting shapes. Sketch out your ideas and see how we can partner with you to bring them to life in full, living three-dimensional color!
Creative Idea StartersLooking for a creative way to package a sample product?
Three-dimensional folded mailers can be created and frame your product to allow it the impact that you need when the package is opened by your recipient. Nestle a business card or discount card within a mailer, or add an aura of intrigue by requiring the receiver to unwrap the "package" before discovering what is hiding within.
Foldable mailers can be made into the shape of your product, too, so you're essentially creating a 3D replica of your product with paper. Mailers can be printed with foil accents for added luster and shine, printed in single colors, or even printed in full color for a "living" design that will really make an impression.
Box it UpBoxes in different shapes and sizes are another popular way to print and fold your message. Blank cardboard boxes with included materials are a waste of prime advertising real estate. When you use a box of an unusual shape or size, you intrigue the recipient and encourage them to take the few moments necessary to open the package. Then, the materials you've placed inside have a better chance of catching their eye and causing them to take action!
Foldable printed and three-dimensional mailers can be as simple or as complicated as you need them to be. When you work with us, you'll find the creativity and suggestions that you need to create the perfect promotional vehicle for your message!
To contact Chuck Gherman for more information about how Printing Arts Press helps organizations with their Marketing and Human Resource needs through print communications please visit www.printingartspress.com.
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